
The word Steve Jobs wouldn’t let us say—and how it built Apple’s most loyal customers
<a href="https://news.google.com/rss/articles/CBMi7AFBVV95cUxPckNfTnlwa2hRRTRjdlFteHVvcnV5WmRyQXdwNHBGMFJqZEM2VzVjd09Pa3VRekdDT1lucnhxWUE1OEtpbzl0U0pmTktlelo3cE04ZmRSd09Ic1BKR2cwNXRQZEdoSHo0NFlTMHVsbEhnNW83VklVRGlmdDVrZDBPN1dBbVNsV044TWE0WklkRWlKb1g5MlFpQTFJeW9DbXRWQ2J4ZEVsSEJlaXdyS2JYTGg1RjhoM09YWmloRHBFZ2dLdWVXeHRlaU9nQlU0eE1kVlVPeW1jS3N3cFdNT25SdlF4RFF5WTNNaXZuMg?oc=5" target="_blank">The word Steve Jobs wouldn’t let us say—and how it built Apple’s most loyal customers</a>&nbsp;&nbsp;<font color="#6f6f6f">Fast Company</font>
