
From stream to purchase: exploring parasocial interaction and social presence as mediators of impulsive purchase in TikTok live commerce
<a href="https://news.google.com/rss/articles/CBMilgFBVV95cUxOaklEVnRJOUdNRk10UWRKZGRXcUJCajFKeDRTQ2hHMW51d2I5X0V5VDdVNDI0Mnh5WFdsdzdFRXBSa2dXR2NoMERQS3pHNDVpQ3lHYXFvRU9EV1IxbzZzQmtVZElKUWYzNGg1MDFaaUU4RV9JTGozdmRnOXdKZnEwcW9xc2ItUnFPb1hrTURONlpmZnUwVXc?oc=5" target="_blank">From stream to purchase: exploring parasocial interaction and social presence as mediators of impulsive purchase in TikTok live commerce</a>&nbsp;&nbsp;<font color="#6f6f6f">Frontiers</font>
